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Get (UP)

We provide gear and adventures designed by female athletes for female athletes… and Unicorns, of course.


Unicorn (noun)

definition: a once-thought mythical creature recently discovered in the mountains that is extremely hard, if not impossible to catch.


UP seeks to empower female athletes through inspired gear, content, and a community offering the mental and physical support a female badass (also known as a unicorn) needs.



Picnic (noun)

definition: a magical outdoor gathering of like-minded friends where experiences are shared, bonds are secured, and food always tastes better.


Unicorn Picnic is founded by female skiers for women who thrive in the outdoors. With roots in the mountains of Alaska, Jackson Hole, and Maine, our gear and content borrows inspiration from our surroundings, our role models, and each other.

We made our introduction to the outdoor adventure world as a movie production company with the release of our award-winning documentary ski film Pretty Faces. Now, with the direction of pro-skier Lynsey Dyer, Unicorn Picnic is looking to draw from the mountainous success of the movie and of sister non-profit SheJumps by offering an inspired line of original gear and apparel.







"[wo]mankind has advanced not when it has been cautious and responsible, but when it has been playful, rebellious, and immature."


Join the movement and build your Unicorn armory! Gear will ship 1-2 weeks from your order date. 

Hankering to watch the movie now? Head over and rent it on Vimeo or iTunes!


Unicorn Picnic (UP) has collaborated with leading brands to produce the highest-quality gear exclusively for mountain girls.

SKIS: Champion of Freeskier Magazine's "Editor's Choice" and Powder Magazine's "Skier's Choice" awards.

XS UP HELMET: Get stoked for this limited-edition helmet created in collaboration with UX Unified!

GORDINI UP GOGGLE: Get stoked for these limited-edition goggles created in collaboration with Gordini!


We deliver content that helps inspire you to get UP and OUTSIDE!

UPTV: Eastern Unicorns Louise Lintilhac, Paige Fitzgerald, and Carla von Trapp Hunter go in search of Big Mountain lines and powder on the east coast. They visit locations such as Stowe, Jay Peak, Mt. Washington, and the Chic Choc mountains of Quebec to try and illustrate the beauty and adventure eastern mountains can offer for this adventurous group of women. Athletes: Louise LintilhacPaige FitzgeraldCarla von Trapp HunterCinematographers:Brent Harrewyn – Hoverfly PhotographyDana Allen – Dana Allen PhotoMeathead Films – Skitheeast.netMatt Kiedaisch – Outsider MediaJim Surette – Granite FilmsShot on location at: Stowe, VermontJay Peak, VermontThe Chic Choc Mountains, QuebecMount Washington, New Hampshire Editing: Brent Harrewyn – Hoverfly PhotographyMusic: ODESZA – "Koto"www.odesza.comThanks to our "Eastern Unicorn" project sponsors: Ski Vermont: skivermont.comMammut North America: mammut.chThe Outdoor Gear Exchange: gearx.com

Posted by Unicorn Picnic on Tuesday, April 21, 2015

Our Mission

Get more girls facing their fears and having fun outside.
Everyday females need more positive role models (attainable unicorns) in the media to offer an alternative to music videos, reality TV, and fashion magazines. We aim to provide an unprecedented source of inspiration for young girls, first and foremost, through accessible gear and content.

The lessons learned on the mountain parallel those learned by many women who take the path less traveled. Our gear, content, and documentary ski film ‘Pretty Faces’  showcase women who walk that path, delivering the message: “If she can do it, then so can I.”


Lynsey Dyer – Athelete & Founder

images-1Professional skier, designer, and Unicorn Picnic founder Lynsey Dyer has become one of the most widely recognized figures in the world of big mountain skiing, transcending sport and media alike.

Lynsey’s professional skiing career has spanned over a decade. Starring in films by brand names like Teton Gravity Research and Warren Miller Entertainment, Lynsey has skied on 6 continents, lead an undefeated streak in big mountain competitions, and been awarded Female Skier of the Year by Powder Magazine. Lynsey has hosted programs for NBC and ESPN, been featured in a Bravo ski series, and appeared on Good Morning America.

In 2006, Lynsey co-founded SheJumps, a non-profit striving to ensure younger generations have the resources they need to access adventure, education, and an outdoor-oriented community.

In 2014, Lynsey founded Unicorn Picnic, the movie production-turned apparel brand with the goal of becoming a source of inspiration for women who define themselves by their participation in the outdoors. Their debut documentary film Pretty Faces made history as the first-ever all-female ski film and won awards at several winter film festivals.


Lynsey grew up ski racing in Sun Valley, Idaho, where she rose to win a downhill gold in the Junior Olympics. She majored in graphic design while ski racing at Montana State University and has developed a signature line of clothing for Eddie Bauer and collaborated with several other companies within the ski industry.

A current resident of Jackson, Wyoming, Lynsey is always seeking balance between her design, training as an athlete, and entrepreneurial pursuits. “You can’t tell little girls to go follow their passions without putting yourself out there too, right?”


Natalie Aiken – Brand Manager



Natalie became connected with Lynsey after helping host a showing of Pretty Faces at her home mountain Sugarloaf Mountain in Maine, where she grew up training in moguls before transitioning into ski racing. Sugarloaf and the mountains are major sources of inspiration for her creative pursuits.

After studying writing in college and involving herself in a myriad of music outlets, she gained copywriting experience at major e-commerce brands in the Boston area. Soon after, she connected with Lynsey and became hired as her Gear/Promotions Manager.



While living in Boston, Nat served as a volunteer ski instructer for inner-city kids through an outdoor orientation non-profit and won an award for her involvement. She is grateful for her skiing background and passionate about helping others who don’t share the same opportunities. In her freetime, you can find her freesking around Sugarloaf, playing the ukulele, or skiing while playing the ukulele around Sugarloaf.





Contact: team@unicornpicnic.com



Questions? Comments? Suggestions? Contact: team@unicornpicnic.com
Questions? Comments? Suggestions? Contact: team@unicornpicnic.com