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Get (UP) Go (UP) Team (UP) Lighten (UP)

We provide gear and adventures designed by female athletes for female athletes… and Unicorns, of course.



UP seeks to empower female athletes through inspired gear, content, and a community offering the mental and physical support a female badass (also known as a unicorn) needs.



Unicorn (noun)

definition: a once-thought mythical creature recently discovered in the mountains that is extremely hard, if not impossible to catch.

Picnic (noun)

definition: an outdoor gathering of like-minded friends where experiences are shared, bonds are secured, and food always tastes better.



Unicorn Picnic is founded by female skiers for women who thrive in the outdoors. With roots in Alaska, Jackson Hole, and Maine, our diverse community spans South America, Japan, British Columbia, and anywhere the snow flies. Our gear and content borrow inspiration from our surroundings, our role models, and each other.

We made our introduction to the outdoor adventure world as a movie production company with the release of our award-winning documentary ski film Pretty Faces. Now, with the direction of pro-skier Lynsey Dyer, Unicorn Picnic is looking to draw from the mountainous success of the movie and of sister non-profit SheJumps by launching a creative community and marketplace. We’re offering original apparel and gear from our partners, delivering lighthearted content including gear reviews from trustworthy friends, and building the Unicorn School: a program of organized backcountry trips for girls.

We believe in the relationship between being our best selves and going outside, breathing fresh air – and then taking action.







"[wo]mankind has advanced not when it has been cautious and responsible, but when it has been playful, rebellious, and immature."


Join the movement and build your Unicorn armory! Gear will ship 1-2 weeks from your order date. 

Hankering to watch the movie now? Head over and rent it on Vimeo or iTunes!


Want what Lynsey's wearing? Shop the Telemetry Kit by Eddie Bauer.










screen-shot-2016-11-09-at-10-46-51-pm Shop the Telemetry Freeride Jacket







Shop the Telemetry Freeride Pant 


We deliver content that helps inspire you to get UP and OUTSIDE!

UPTV: Eastern Unicorns Louise Lintilhac, Paige Fitzgerald, and Carla von Trapp Hunter go in search of Big Mountain lines and powder on the east coast. They visit locations such as Stowe, Jay Peak, Mt. Washington, and the Chic Choc mountains of Quebec to try and illustrate the beauty and adventure eastern mountains can offer for this adventurous group of women. Athletes: Louise LintilhacPaige FitzgeraldCarla von Trapp HunterCinematographers:Brent Harrewyn – Hoverfly PhotographyDana Allen – Dana Allen PhotoMeathead Films – Skitheeast.netMatt Kiedaisch – Outsider MediaJim Surette – Granite FilmsShot on location at: Stowe, VermontJay Peak, VermontThe Chic Choc Mountains, QuebecMount Washington, New Hampshire Editing: Brent Harrewyn – Hoverfly PhotographyMusic: ODESZA – "Koto"www.odesza.comThanks to our "Eastern Unicorn" project sponsors: Ski Vermont: skivermont.comMammut North America: mammut.chThe Outdoor Gear Exchange: gearx.com

Posted by Unicorn Picnic on Tuesday, April 21, 2015

Our Mission

Get more girls facing their fears and having fun outside.
Everyday females need more positive role models (attainable unicorns) in the media to offer an alternative to music videos, reality TV, and fashion magazines. We aim to provide an unprecedented source of inspiration for young girls, first and foremost, through accessible gear and content.

The lessons learned on the mountain parallel those learned by many women who take the path less traveled. Our gear, content, and documentary ski film ‘Pretty Faces’  showcase women who walk that path, delivering the message: “If she can do it, then so can I.”


Lynsey Dyer – Athlete & Founder

images-1Professional skier, designer, and Unicorn Picnic founder Lynsey Dyer has become one of the most widely recognized figures in the world of big mountain skiing, transcending sport and media alike. She founded the ongoing project Unicorn Picnic out of passion for skiing, unicorns, and the opportunity for girls to get our there on their own terms.

Lynsey’s professional skiing career has spanned over a decade. Starring in films by brand names like Teton Gravity Research and Warren Miller Entertainment, Lynsey has skied on 6 continents, lead an undefeated streak in big mountain competitions, and been awarded Female Skier of the Year by Powder Magazine.

In 2006, Lynsey co-founded SheJumps, a non-profit striving to ensure younger generations have the resources they need to access adventure, education, and an outdoor-oriented community.

In 2014, Lynsey founded Unicorn Picnic, the movie production-turned apparel brand with the goal of becoming a source of inspiration for women who define themselves by their participation in the outdoors. Their debut documentary film Pretty Faces made history as the first-ever all-female ski film and won awards at several winter film festivals. Using her own art, she created original concepts for the brand and its first line of hats.


Lynsey grew up ski racing in Sun Valley, Idaho, where she rose to win a downhill gold in the Junior Olympics. She majored in graphic design while ski racing at Montana State University and has developed a signature line of clothing for Eddie Bauer and collaborated with several other companies within the ski industry.

A current resident of Jackson, Wyoming, Lynsey is always seeking balance between her design, training as an athlete, and entrepreneurial pursuits. “You can’t tell little girls to go follow their passions without putting yourself out there too, right?”





Natalie Aiken – Brand Manager



Natalie handles gear fulfillment, customer service, partnership management, and other various tasks in the interest of growing UP. She became connected with Lynsey after helping host a showing of Pretty Faces at her home mountain Sugarloaf Mountain in Maine, where she grew up training in moguls before transitioning into ski racing. Sugarloaf and the mountains are major sources of inspiration for her creative pursuits which include writing, ukulele-playing, and ukuleskiing – an activity she helped pioneer.

After studying writing in college and involving herself in a myriad of music outlets, she gained copywriting experience on creative teams at e-commerce brands in the Boston area including Wayfair, Rue La La, and New Balance. In early 2016, she connected with Lynsey and became hired as her Brand Manager in charge of putting key processes in place to ensure Unicorn Picnic is alive and well.



In Boston, Nat serves as a volunteer ski instructer for inner-city kids through an outdoor orientation non-profit. She is grateful for her skiing background and passionate about helping others who don’t share the same opportunities. In her freetime, you can find her freesking around Sugarloaf, playing the ukulele, or skiing while playing the ukulele around Sugarloaf.





Sophie Danison – Film Editor



Sophie is a cinematographer inspired by rivers, mountains, wildflowers, and wandering people. Intrigued with the art of authentic storytelling, she sees herself as a facilitator in letting stories tell themselves.

Her content focuses on people in the outdoors. She has traveled to Alaska with Lynsey and assisted in the creation of her season edits, and she is the Head Editor for UP’s 4-part series for TGR, ‘Lighten UP.’ In whichever medium she communicates, her goal remains the same: to share stories about people doing whatever makes them feel alive.




27ef868543abf9c4e16439c1aeb8f0bdSophie received a BA in Photojournalism with a minor in Spanish from the University of Montana. She currently resides in Missoula, MT. She excels in creating, skiing, river-rafting, trail-running, road-tripping, and beyond!







Contact: team@unicornpicnic.com




Pretty Faces Coldsmoke Awards

The importance of Precedents – Why Role Models Make Sense The Huffington Post

Lynsey Dyer’s Pretty Faces isn’t just another ski movie National Geographic

Extreme Women The Huffington Post

2015 Powder Video Awards Powder Magazine

6 inspiring women at the 2016 Banff Film Festival Redbull

Mentors are the Unsung Heroes Outside Magazine

Ski Like a Girl – Lynsey Dyer and Sego Ski Co. Design Two New Women’s Skis



Winner of the 2015 Coldsmoke Femme Fatale Award!



Questions? Comments? Suggestions? Contact: team@unicornpicnic.com
Questions? Comments? Suggestions? Contact: team@unicornpicnic.com