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Why make an all female ski film?

Pretty Faces is a film celebrating women who thrive in the snow. The concept for the film was originated by professional big mountain skier and SheJumps co-founder, Lynsey Dyer with the objective of giving women and girls, young and old, a source of inspiration through a unique look at what is possible when boundaries are broken, dreams captured and friendships cultivated. In Lynsey’s words “I wanted to give young girls something positive to look up to…I wanted to give them their Blizzard of AhhsSki Movie or High Life, but done in a way that also shows the elegance, grace, community and style that is unique to women in the mountains.”

Despite women’s presence in:

  • ~40% of the skiing population and
  • ~30% of the adventure sports film viewership

…only 14% of athletes in major ski films were female this past season. Additionally, last season’s 14% was record female representation, up from 9% the previous season.

We see this as an opportunity to provide an inspiring documentary ski film told from a female’s perspective to connect with and celebrate skiing’s female population.

Although skiing is the focus of the film, we hope to showcase women’s on-hill success–from professional skiers to recreational enthusiasts–to inspire girls of all ages to pursue their dreams, walk the path less traveled, and reach their fullest potential, whatever path they choose.

Our Mission

Young girls need more positive role models to offer then an alternative to the world of skinny jeans, reality TV and fashion magazines. We aim to provide a positive source of inspiration for young girls first and foremost. The lessons learned on the mountain parallel those learned by many women who take the path less traveled. Our documentary ski film (Pretty Faces) will showcase women walking that path to deliver the message “If she can do it, then so can I.”



“The future belongs to those who believe in the beauty of their dreams.” Eleanor Roosevelt 



The journey of the SkierGirl

Pretty Faces aims to tell the story of skiing throughout a woman’s life; the story of the skier girl. Although the film will showcase females at the top of the sport, it is not limited to professional athletes. The real story is the confidence that skiing can bring forth in a female’s life, no matter where in life that person may be. This story includes the achievements on skis as well as the story of taking the path less traveled. We explore what it means to take risks and how women are doing that in many different ways.

Our essential vision (with creative license to change as we discover the documentary process) is to celebrate skiing’s impact on a multitude of phases of a women’s life: from a young girl to a working professional, pro skier or grandmother, there are unique elements connecting the female outdoor enthusiast. We want to visually identify these components as they relate to the human experience.


Key Components

  • *Filming: In addition to standard in-house film production efforts, we are turning to you guys, the audience, for contributions in this unique “crowdsource” approach to this film. If you feel you have what it takes and/or have an engaging story that revolves around skiing, document it on film for a possible chance to be a part of the film. Check out the “Contribute” portion of the site for more information.
  • *Time Horizon: The target date for this project’s completion is not yet set. At minimum, we are aiming to have a web based edit of our work thus far on the project up in the Fall of 2014. However, due to the documentary nature of this film, the product will be finished when we’ve truly captured the Story of the SkierGirl.
  • *Fundraising: This project is independently funded with a portion going to SheJumps (non profit). To facilitate completion of this project, we will be looking to raise money through both corporate (sponsorship) and private (you!) means. For more information click the “fundraising” tab.
  • *Where You Can See It: In addition to the World Premier to take place at a yet to be determined location, the film will be shown at various film festivals, premiers in various cities around the world, hosted online and for available both online and in DVD/BluRay format for purchase. We are working on further updating our distribution model as time goes on.
  • *Webisodes: Check back here periodically for webisodes of the journey.


“Skiing Like A Girl officially takes on new meaning…”


The most fun premier of the season

September 30, Boulder Theater, Boulder, CO (click the hyperlink for ticket information)

October 3, Roxy Theatre, Revelstoke, BC

October 4, Sturtevant’s, Sun Valley, ID

October 8, Tower Theatre in Salt Lake City, UT

October 15, Volcanic Theatre Pub, Bend OR

October 15, Roxy Theatre, Missoula, MT

October 16, The Mountaineers , SEATTLE, WA

October 17, Pink Garter Theatre, Jackson, WY

October 19, Don Thomas Sporthaus, Birmingham, MI

October 22, Portland, Oregon with EVO Gear

October 23, Outdoor Gear Exchange, Burlington, VT

October 25, Brava Theatre, San Francisco, CA

October 29, Egyptian Theatre, Boise, ID

October 30, Backcountry Essentials, Bellingham, WA

November 13th, Hadley Farms Meeting House, Hadley, MA

November 14, with WomensMovement.com, Durango, CO

November 15, Center for Contemporary Arts, Santa Fe, NM

November 16, Marriott Park City, Park City, UT

November 26, The Sitzmark at Alyeska, Girdwood, AK

December 12, South Lake Tahoe, NV

December 13, Taos Ski Valley, Taos, NM


Our objective is to capture this story in a manor that honors the women and inspires the viewer. We are aiming to produce this film utilizing best practice methods and technology in the film industry. To do so, we need to raise a substantial amount of money. Rest assured, this money isn’t fleecing the pockets of high dollar producers nor is it putting sponsored pros in helicopters. All money raised is going to the in the field fimling (camera rentals, camera operators, etc) and post production of this film (editing, color correcting, sound work, music buys, etc).



To “Kick Off” our capital raise for this project, we turned to our audience (you guys/gals!). We were blown away with the support from the community. Pretty Faces is officially the most well supported Kickstarter action sports doc of all time with over 1,000 backers and over $113K raised. Put simply, the audience has spoken, and they want this film to come to fruition.

Now What

Although our Kickstarter campaign was very successful, we are still aiming to raise more money to tell the story as we see it. We are looking for key strategic partners and corporate sponsorship for this film. If you are interested in corporate sponsorship, please contact our production team.

Miss the Kickstarter but still want to help out? Awesome. Check out our Paypal donate button below. Every bit counts and we appreciate all your support




The People Have Spoken

Words from TGR Forums & Google Comments regarding the project

“Sickness Ladies!” – Cody Townsend

“…there is no reason not to increase your representation of women in films.” – A Dad

…you are the living proof that there are no restrictions and there should not be for women.” – A Women

“I will be showing this to my 14yo daughter for some fun motivation. Great looking stuff no matter what gender.” A Dad

“Good stuff, my daughter looks up to some of the athletes in this film.” A Dad

“I emailed links to my g/f and all my female and male ski friends.” A dude

“Showed this to my 8 and 4 year old girls…stoke is high!” A Dad

“Lynsey Dyer and company represents the epitome of the women’s movement. This film could very well be the Blizzard of Ahhs for an entire new generation…and gender.” – Earlyups.com




We need you!


This isn’t just a project for “big-names” in the sport. We are looking for women old and young, talented and hard working, from all backgrounds to contribute to this project. Footage that oozes excitement, passion, authenticity and hard work will be considered for inclusion in the film. After all, these are the common threads that link us all to this project…

All aspects of mountain culture will be considered. Including photography, snowboarding, yoga, mountain biking, meditation, and the hard work that allows us to participate. Again, a good story is more engaging to raw skiing talent (although we dig both!).

If you’d like to submit footage for possible inclusion here are the steps…

  1. *Shoot: Footage must be of the “HD” variety. Please, do not delete or compress files after shooting if you’d like it to be considered for inclusion in the film.
  2. *Edit: Edit your best footage into a 2 minutes “best of” reel. The creative door is wide open on this front. Dazzle us. Impress us. Give us a reason to consider you for this project. If we like what we see we’ll be looking to utilize the unedited stuff for the film (so again don’t delete or compress your raw footage!!)
  3. *Post: Upload your sub 2 minute edit to vimeo or youtube and send our contributor coordinator a link at Allie@unicornpicnic.com. We will review and get in touch with you. Although we can’t promise we’ll include everyone in the flick we can promise we’ll give everyone a fair shot. 
  4. *Technical Specs: Aspect ratio – 16:9 Preferred Framerates: 30/60 (or higher for slow motion); footage 1080p (1920×1080) preferred (720 accepted). If shooting a newer GoPro, we are looking for footage to be captured in the 1080 “SuperView” setting or 1440 (and we’ll make it “SuperView” in post)


Stay in touch with us



Check in with us via email. Allie@unicornpicnic.com


Thanks to all our supporters

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Kickstarter E-High Fives:

Carly Dingman, Andy Rossmeissl, William Munoz, Yolande House, Ski Press PR, Carolyn Mateskon, DROVER, Henry Worobec, joni madere, Isabella Oleksy, Lynn Kennen, Andrew, Rachel Alcock-Hodgson, Peter Burgers, Emina idam Pamela French, Gloria roe, Steve Kearns, Jody Taylor, Lauryn MacFarland, Aileen Imperial, Sam Punderson, Ian MacKenzie, Anna Lovenuik, Kristen Ulmer, SnowTech Mountain Resort, The Sheepeater (tukadika.com), Catherine de Medici Jaffee, Noel Jane Bourg, Klara Polom, Lauren S., Julia Zigrossi, geeRaf Co., A.C. Szotkowski