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Get (UP)

We provide gear and adventures designed by female athletes for female athletes… and Unicorns, of course.

Unicorn (noun)

definition: a once-thought mythical creature recently discovered in the mountains that is extremely hard, if not impossible to catch.


UP seeks to empower female athletes through inspired gear, content, and a community offering the mental and physical support a female badass (also known as a unicorn) needs.



Picnic (noun)

definition: a magical outdoor gathering of like-minded friends where experiences are shared, bonds are secured, and food always tastes better.


We made our introduction to the ski world as a movie production company with the release of our award-winning documentary ski film Pretty Faces. Now, with the direction of pro-skier Lynsey Dyer, Unicorn Picnic is looking to draw from the mountainous success of the movie and of sister non-profit SheJumps by offering an inspired line of original gear and apparel.


"[wo]mankind has advanced not when it has been cautious and responsible, but when it has been playful, rebellious, and immature."

Gear will ship 1-2 weeks from your order date. We have a small team but are working hard to get you the goods!

Hankering to watch the movie now? Head over and rent it on Vimeo or iTunes!


Unicorn Picnic (UP) has collaborated with leading brands to produce the highest-quality gear exclusively for mountain girls.

SKIS: Champion of Freeskier Magazine's "Editor's Choice" and Powder Magazine's "Skier's Choice" awards.

XS UP HELMET: Get stoked for this limited-edition helmet created in collaboration with UX Unified!

GORDINI UP GOGGLE: Get stoked for these limited-edition goggles created in collaboration with Gordini!

Our Mission

Get more girls facing their fears and having fun outside.
Everyday females need more positive role models (attainable unicorns) in the media to offer an alternative to music videos, reality TV, and fashion magazines. We aim to provide an unprecedented source of inspiration for young girls, first and foremost, through accessible gear and content.

The lessons learned on the mountain parallel those learned by many women who take the path less traveled. Our gear, content, and documentary ski film ‘Pretty Faces’  showcase women who walk that path, delivering the message: “If she can do it, then so can I.”


Lynsey Dyer

images-1Professional skier, designer, and Unicorn Picnic founder Lynsey Dyer has become one of the most widely recognized figures in the world of big mountain skiing, transcending sport and media alike.

Lynsey’s professional skiing career has spanned over a decade. Starring in films by brand names like Teton Gravity Research and Warren Miller Entertainment, Lynsey has skied on 6 continents, lead an undefeated streak in big mountain competitions, and been awarded Female Skier of the Year by Powder Magazine. Lynsey has hosted programs for NBC and ESPN, been featured in a Bravo ski series, and appeared on Good Morning America.

In 2006, Lynsey co-founded SheJumps, a non-profit striving to ensure younger generations have the resources they need to access adventure, education, and an outdoor-oriented community.

In 2014, Lynsey founded Unicorn Picnic, the movie production-turned apparel brand with the goal of becoming a source of inspiration for women who define themselves by their participation in the outdoors. Their debut documentary film Pretty Faces made history as the first-ever all-female ski film and won awards at several winter film festivals.


Lynsey grew up ski racing in Sun Valley, Idaho, where she rose to win a downhill gold in the Junior Olympics. She majored in graphic design while ski racing at Montana State University and has developed a signature line of clothing for Eddie Bauer and collaborated with several other companies within in the ski industry.

A current resident of Jackson, Wyoming, Lynsey is always seeking balance between her design, training as an athlete, and entrepreneurial pursuits. “You can’t tell little girls to go follow their passions without putting yourself out there too, right?”





Pretty Faces Coldsmoke Awards

The importance of Precedents – Why Role Models Make Sense The Huffington Post

Lynsey Dyer’s Pretty Faces isn’t just another ski movie National Geographic

Extreme Women The Huffington Post

2015 Powder Video Awards Powder Magazine

6 inspiring women at the 2016 Banff Film Festival Redbull



Winner of the 2015 Coldsmoke Femme Fatale Award!




Tag your magical/badass wilderness photos and join the herd! #unicornpicnic #prettyfacesmovie #getUP