Everyday females need more positive role models (attainable unicorns) in the media to offer an alternative to music videos, reality TV, and fashion magazines. We aim to provide an unprecedented source of inspiration for girls and women, first and foremost, through accessible gear and content.

The lessons learned on the mountain parallel those learned by many women who take the path less traveled. Our gear, content, and documentary ski film ‘Pretty Faces’  showcase women who walk that path, delivering the message: “If she can do it, then so can I.”