UP is created in Jackson Hole Wy for guys and girls-Unicorns in the Wild- by designer, athlete and baby momma, Lynsey Dyer. See you outside- on dirt trails, in the gym, in the water, or on snowy mountains. We made our introduction to the outdoor adventure world as a movie production company with the release of our award-winning documentary ski film Pretty Faces. UP builds on the mountainous success of the movie and of sister non-profit SheJumps by launching a community and marketplace. We offer original apparel and gear, the ShowingUP podcast and UP trips: the best ski coaching program to connect with the outdoors in a safe, fun environment. We believe in the relationship between being our best selves and going outside, breathing fresh air – and taking action.