About Us


Our Story

Unicorn Picnic is founded by female skiers for women who thrive in the outdoors. With roots in Alaska, Jackson Hole, and Maine, our diverse community spans South America, Japan, British Columbia, and anywhere the snow flies. Our gear and content borrow inspiration from our surroundings, our role models, and each other.

We made our introduction to the outdoor adventure world as a movie production company with the release of our award-winning documentary ski film Pretty Faces.

Now, with the direction of pro-skier Lynsey Dyer, Unicorn Picnic is looking to draw from the mountainous success of the movie and of sister non-profit SheJumps by launching a creative community and marketplace. We’re offering original apparel and gear from our partners, delivering lighthearted content including gear reviews from trustworthy friends, and building the Unicorn School: a program of organized backcountry trips for girls. We believe in the relationship between being our best selves and going outside, breathing fresh air – and then taking action.

Our Mission

Everyday females need more positive role models (attainable unicorns) in the media to offer an alternative to music videos, reality TV, and fashion magazines. We aim to provide an unprecedented source of inspiration for young girls, first and foremost, through accessible gear and content.

The lessons learned on the mountain parallel those learned by many women who take the path less traveled. Our gear, content, and documentary ski film ‘Pretty Faces’  showcase women who walk that path, delivering the message: “If she can do it, then so can I.”